Category Archives: Betty Crocker

Caramel Pecan Rolls – 1965

by Mrs Marvel

Here’s one of the recipes from the flour sack. I like how they give the “new” instructions on how to measure flour. Flour used to be much more predisposed to clumping which is why we used to sift. Today, sifting isn’t necessary, but it does give your baked goods a more fluffy and light texture … Continue reading →

Savings coupons

by Mrs Marvel

Back in the day merchants and manufacturers gave out coupon incentives to housewives to encourage brand loyalty (and of course they still do today). These particular ones from General Mills were part of the Gold Medal flour package. A 5 pound bag included a Betty Crocker coupon worth 2 coupons, and a 10 pound bag … Continue reading →